About us
Who we are
"Alice et Maman is a Belgian brand that embodies the art of effortless elegance."
At Alice et Maman, we believe that true comfort and effortless elegance should go hand in hand. As a Belgian brand, we specialize in nightwear, homewear, and loungewear, our collections are designed for the modern woman who values both style and comfort. Our collections are created with the modern woman in mind—offering sophisticated simplicity and luxurious comfort for every moment at home.
Whether you’re unwinding after a busy day or enjoying quiet moments with loved ones, Alice et Maman is dedicated to providing garments that elevate your everyday. From the finest fabrics to thoughtful design details, each piece is crafted to make you feel beautiful, relaxed, and at ease. We focus on clean lines, soft textures, and enduring quality to ensure that our pieces are as timeless as they are comfortable.
Our story began with a simple yet powerful idea: to create timeless, yet comfortable clothing that women could wear every day. At Alice et Maman, we believe elegance doesn’t need to be complicated. That’s why our designs prioritize comfort without compromising on style—creating pieces that stand the test of time.
"Alice et Maman is more than just a brand; we are a lifestyle."
Alice et Maman is more than just a brand; we are a lifestyle. We offer a moment of calm and beauty in a busy world, giving women the freedom to unwind and feel their best, no matter the occasion. Our collections include nightwear, homewear, maternity wear, knitwear for the colder months, and beachwear for the summer. Each line is designed to reflect a balance of simplicity and sophistication, made from soft, sustainable fabrics and available in a range of contemporary colors.
Our commitment to sustainability
Alice et Maman is a brand built on the principles of slow fashion—where quality, sustainability, and ethical practices come together to create pieces that are both beautiful and responsible. We are deeply committed to sustainability, focusing on eco-friendly practices at every stage of production. By choosing natural, organic materials and working with ethical suppliers, we strive to create a brand that respects both people and the planet. From fair working conditions to thoughtful material choices, Alice et Maman is proud to contribute to a more sustainable fashion industry.
"We connect families accross generations in warm moments & meaningful gifts..."
We believe in the power of meaningful moments and timeless designs, and we’re proud to share this story with women across generations.
We hope that our pieces help you slow down, savor life’s little moments, and feel your best, whether you’re at home or on the go. Thank you for being part of the Alice et Maman story.
Explore our elegant and effortless collections, designed to stand the test of time in both quality and style. Whether you’re seeking the perfect piece for a relaxing evening or a sophisticated touch to your loungewear wardrobe, Alice et Maman has something special for every moment.
You’re just one step away from experiencing our latest looks for modern, stylish, and sophisticated women. Visit www.aliceetmaman.be to shop the collection, or find one of our retailers near you to explore in person.